Kim James 
NEEDTOBREATHE’s Bear Rinehart will quickly be giving enthusiasts greater “soulful” music — but this time, with a touch of cheekiness. Next month, the Grammy-nominated band’s frontman will be liberating a solo album beneath the artist call Wilder Woods. Weeks beforehand of the album’s launch on Aug. 9, PEOPLE can solely debut the song video for Wilder Woods’ first unmarried, “Supply & Demand.”
“ ‘Supply & Demand’ is a cheeky manner to tell a person you like that you want to offer them what they want,” Rinehart tells PEOPLE. “I wanted the song video to experience attractive and soulful, however now not take myself too severely even as doing it.” The musician, who shares two younger sons with their wife Mary Reames, says his family is infused in the album.
“The task is known as after my two sons, Wilder, who is 4 years vintage, and Woods, who could be 2 in August,” Rinehart stocks. “In such a lot of ways, they have been the catalyst that made me take the bounce and explore this venture absolutely. I desired to make something that they could be capable of appearance again on in 15-two decades and be pleased with their father for taking a hazard.”
He provides that Mary — whom he met “in 2000 and knew from the first date that she turned into the one,” he said on Instagram — “is my muse in existence.” “They are the whole thing to me,” Rinehart says of his spouse and sons, “and there isn’t music in this entire file that doesn’t have a bit of them in it.”
The musician, who has already released some tracks (“Someday Soon,” “Sure Ain’t,” and “Supply & Demand”) for the approaching album, can have a complete headline excursion as Wilder Woods this fall. At the give up of May, Rinehart stated that “this album become exertions of affection and the most excessive journey of self-discovery for me.”
“You always hear about bands ‘finding’ their sound. I don’t recognize if I clearly understood how difficult, however crucial, that journey truly is until I went on it myself with my co-conspirator @callmemrgabriel, who produced the record. We ended up with a soul record that weaves its manner among the conventional soul artists that I love and a more contemporary opportunity manner of producing them,” he continued his Instagram post.
“There are two wonderful aspects to this album there’s the Wilder facet, that is all approximately love and flirtation and desire, and the Woods facet, which is extra contemplative and introspective,” said the daddy of two. “This file became intended to be something you listen to at the weekends, either in the mornings at the lower back porch or overdue nighttime dancing with your beloved.”
