Growing your online business can be costly in terms of time and money, especially if investing in paid channels such as PPC, display ads, and paid social ads. These traditional channels are effective at garnering new leads and qualified shoppers. Still, they are also difficult to maintain, especially during periods when you need to scale down the budget a bit.
Paid traffic brings in results now, but what can you do to keep a sustainable and growing flow of results? That’s where SEO (Search Engine Optimization) comes in. One of the best ways to “future-proof” your online business is to think about a strategy that can grow your business and long term, at a cost-efficient model.
Refer to any top SEO companies. They will all tell you the same thing – if you want to grow your business organically, you need to implement an SEO strategy that may not pay off immediately but will definitely pay off in the long run.
Put, SEO is the process of optimizing your web content so that your individual web pages can show up in organic search results when someone does a query in Google (or other search engines) for the very thing your page is selling or promoting.
Contrary to popular belief, SEO does not hold the power of a magic wand. Showing up on the first page of Google takes time, investment, research, and hard work.
SEO produces long term results. The hard part comes when you need to do a proper audit of your site to find the gaps that are keeping you from ranking. After this, it is necessary to implement a keyword strategy and understand exactly what words or phrases you would like to rank for.
Once this is settled, your SEO expert will implement the strategy, and over time (about 6 months), you will begin to see your traffic increasing. There are no “quick wins” with a practice like this. The results are seen in the long run, but once you start increasing in the ranking, you will see the benefits of higher ROI, more qualified traffic to your site and a website, and more conversion. SEO traffic is known to convert more effectively when they find what they set out to look for.
A lot of this, though, depends on what company you choose to create your optimization strategy. Not all SEO strategies are alike, and it is always best to go with one of the top SEO companies who are willing to get to know your business and understand how best to rank it organically. Hence, you get the right people landing on your website.
Do a simple test. Google the product you sell or are trying to promote and look at the first-page search results. This is your competition. The higher they are in rankings, the more likely they have been using SEO strategies for quite a long time. The longer an SEO strategy is in place, the more authority your site receives. This leads to more traffic and more conversion.
When choosing which SEO company to work with, be aware that there exists a market for Black Hat SEO. These SEO companies generally offer more dubious SEO practices, which can actually hurt you in the long run.
When you decide to go ahead with your SEO strategy, with long-term results in mind, it’s best to choose one of the more reputable top SEO companies who can walk you through their processes and involve you in them every step of the way.