Haute Beirut: Lebanon Reinvents Itself As A Fashion Destination

Haute Beirut: Lebanon Reinvents Itself As A Fashion Destination 1

Live. Love. Lebanon.” This is a bold tourism motto for a visionary nation tucked into the maximum volatile corner of the Mediterranean. Lebanese feel of fashion has been forged through centuries of cultural exchanges between the Arab, Hellenic, Roman, Ottoman, and Western civilizations. Now its designers engage in fashion international relations to reposition us of the vicinity’s monetary crossroads. There is a selected affinity among the style world and Lebanon. Once dubbed the “Paris of the Middle East,” its capital metropolis Beirut possesses a wealthy heritage of French affects in structure, delicacies, and lifestyle. The bustling Hamra Street with sidewalk cafés, boutiques, and theaters is a crucial social artery of the kingdom similar to Champs Elysées. Lebanese fashion is experiencing a primary second on the sector’s runways. Let’s check its brightest stars.

In Beirut, fashion is dominated with the aid of the Haute Couture ethos and aesthetics. The Middle Eastern sartorial convention is widely described using intricate beauty and extravagance of tricky info, which translate into fame: the ultimate shape of luxury. This is why Lebanese designers feel at domestic at Paris Fashion Week. For example, Elie Saab and Zuhair Murad are revered veterans of the long-lasting catwalk. Last season, couturier Tony Ward, who had worked at Dior, Lanvin, and Chloe, joined their ranks with a nicely obtained collection for his eponymous label. Lebanese logo Rami Kadi, which counts Beyoncé and Jennifer Lopez as fans, rocks the elite nightlife scene with its glitzy creations. Another have to-know call Azzi & Osta, whose femme-meets-futurism portions have looked equally terrific on Cardi Band Queen Rania of Jordan. Most these days, Sandra Oh wore them in promos for her ancient Saturday Night Live look.


If Hollywood is another indicator of the It-ness factor, then Lebanese designers are warm, warm, hot! Julia Roberts donned a custom one-shoulder Elie Saab robe during the trendy movie awards season for her appearance supplying the Oscar for Best Picture. Actresses Krysten Ritter and Angela Bassett were shocked in Reem Acra gowns. Molly Sims dazzled in a sequined gown by Zuhair Murad, and Meagan Good shined in a lilac get dressed from Georges Chakra’s spring series. “Lebanese designers are recognized to be crimson carpet designers. However, we also have an innovative scene with new designers within the Ready-To-Wear, breaking norms and growing something surely unique,” says womenswear dressmaker Krikor Jabotian who has just gained the inaugural $200,000 prize from Fashion Trust Arabia.

The prestigious honor confirms Lebanon’s ability because of the style capital of the area. As geopolitical tides preserve turning, the nearby style scene adapts to accommodate developing interest in low-priced street style. The creative electricity is palpable in Beirut, but many neighborhood designers lament that the route to international clients is fret with precise limitations. Access to first-rate substances and cozy production are familiar troubles. Neighboring wars take a prime toll on funding and infrastructure, regularly turning away overseas capital.

“Government support could help the fashion enterprise on such a lot of fronts,” says Jabotian. “One of the most critical demanding situations as a fashion designer in Lebanon is the steady political uneasiness that influences our day-to-day commercial enterprise. Political and financial balance alone could empower companies to thrive on the maximum primary level, and job creation opportunities inside the style enterprise might be massive.” “Fashion layout in Lebanon is on another stage,” says Lana El Sahely, fashion creator and founding father of L’Armoire De Lana blog with a third of a million Instagram fans.

“Dubai is a platform for designers to develop economically, however, I sense like Lebanon is honestly the innovative hub,” stated Sahely. However, for the time being, Beirut is missing a key feature of an emerging fashion marketplace… “It’s a shame that Lebanese designers don’t come collectively to make a real fashion week in Beirut,” says Reem Kachmar, Lebanese bridalwear couturier. Without an established platform, Lebanon struggles to hold its domestic expertise from transferring focus to others. Many flee overseas to jumpstart careers. A fashion week could be the answer to provide expertise an alternate to show itself and garner worldwide media attention.

Beyond logistics, navigating the complicated nonsecular landscape of the location is an ever-gift assignment. “Forget about questions of taste. It’s enhancing with time, but limitations like religion and tradition save you us from being like other fashion capitals,” says Couturier Jean Louis Sabaji. While a few designers are reluctant to deal with historical norms, others believe fashion might be important to start a unique kind of dialogue at the age-vintage issues. “Fashion is something that is genuinely shared,” says Reem Kachmar. “Women and guys everywhere in the international fantasize approximately it. It’s a worldwide language that humans love. It has the electricity to convey cultures together!”

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