A hundred Thieves Raises $35 Million to Rapidly Grow Its Lifestyle Brand

A hundred Thieves Raises $35 Million to Rapidly Grow Its Lifestyle Brand 1

a hundred Thieves, a Los Angeles, CA-primarily based esports franchise co-owned via Drake and based by using former Call of Duty international champion and YouTube author Matthew “Nadeshot” Haag, aims to grow itself lifestyle brand. The company, with numerous esports groups competing within the industry’s biggest occasions consisting of League of Legends, Fortnite, and Call of Duty, along with a swiftly bought out clothing shop, 100 Thieves, has its attractions on enlargement after landing a $35 million Series B.

Artist Capital Management, the New York-based boom investment firm, has led the $35 million round and will consist of a brand new investment from Aglaé Ventures, the era investment company of Groupe Arnault, controlling shareholder of Louis Vuitton Moet Hennessy (LVMH). “This past 12 months has been a large fulfillment for a hundred Thieves. Our esports groups are winning championships, our apparel is promoting out, and our podcasts have topped the charts,” says Haag. “Artist Capital Management noticed our vision and our progress and has stepped as much as aid us. We now have the whole lot we want to be the most important gaming & esports logo inside the international.”


With the new capital, 100 Thieves plans to hold its vision of competitive expansion inside the aggressive esports, developing new gaming amusement content material, and the apparel market. Not handiest is one hundred Thieves aiming to dominate the LCS; they’re additionally building a lifestyle emblem that extends beyond the world of e-sports. To accomplish that, the LA-primarily based enterprise has introduced the improvement of a new 15,000 square foot headquarters. Located in La-La Land, this new facility will house the corporation’s entire operation – consisting of esports exercise facilities, streaming stations, a content manufacturing soundstage, and an apparel development workshop.

The area may even double as a retail storefront for the brand’s upcoming clothing drops, which already sell out hastily on their online web page and has a developing presence on the popular resale marketplace, StockX. Both manufacturers have additionally partnered collectively to outfit the entire one hundred Thieves group with Yeezys in addition to a giveaway a yr in the past. In the identical 12 months, the group introduced a $25M Series A investment spherical in October 2018, which included Drake and music manager Scooter Braun turning into co-proprietors. Altogether, a hundred Thieves has now raised $60M in external funding.

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